Week 1 Reading-CC Chapters 1-3

Spoilers?

Brand Loyalty?

 & Love Marks?  

Oh My!

• 
  

• Old media convergence seemed to be saying new ways are coming in media and people better be ready to change. I think convergence will always be happening with each new concept or aspect of integrating technology into everyone’s daily lives. For some people it occurs effortlessly. For others they have to work at it continuously, and then there are the resistors, who face situations somewhat like the author, Jenkins. They think they only want something simple like a cell phone when in fact they need a much more sophisticated phone to keep up with convergence. 
  

• The Survivor Spoilers actually use collective intelligence to gather the information they need to share information by setting up chat rooms and blogs to gather and distribute information immediately to all who were interested. 
  

• In gaming there is always an ultimate goal, level, or score players are striving for whenever they play the game. Quests in gaming seem to be one way players feel engaged and motivated to spend countless hours playing. Spoiling seems like a quest that is given in a game with some needed background knowledge and the ultimate goal is sharing information before it occurs, or giving away ending events.
  

• Most viewers in the past would settle for just absorbing information for a time period and cliff hangers or other points of interest would bring them back. With American Idol viewers can choose the amount of interaction they prefer with the show. By allowing the audience to partake in the illumination process.
  

 

• At this point I need some clarification and further investigation into the difference between "Brand loyalty" and "love marks". Brand loyalty to me is using the same product no matter if there are other products that are better or more cost effective. Like my Ford Mustang. There are probably more economical cars, but I have wanted a Ford Mustang Convertible since I was seven years old. The car has changed appearance, but that has never changed my decision. Love marks seem to be products that appeal to a consumer’s enjoyment, as well as, it’s reputation.
  

• Transmedia storytelling is a story told through various medium, and to truly comprehend the entire story one must interact through all the elements.
  

• According to Jenkins (2008, p. 99-100), Umbreto Eco feels a cult classic should have all of the following elements;  it must contain an entire entity, it must be full of information viewers can use, it must be able to be taken apart and still be recognizable, and it must contain a variety of experiences so different people can pull different ideas from it at the same time.
  

• Neil Young used the term “origami unicorn" when he was referring to a character being duplicated. After reading the chapter, “Searching for the Origami Unicorn” it made sense for me to think that convergence is pushing consumers and producers to take knowledge we already have and fold and bend it, or transform it using the ever changing rapid paced world of technology. Thereby creating a type of an intriguing fictional fantasy that everyone admires, like a unicorn.
  

• “The Fourth Screen” to me is the convergence of all the technology available to consumers and producers. They choose what they use, when they want to use it to gather the information wherever they are at that time.
  

Jenkins, H. (2008). Convergence Culture: Where Old and New Media Collide. London:  NYU Press.